Waste Management Receives over $360,000 in Media Value in Undercover Boss Premiere
Philadelphia, PA February 8, 2010 - With Waste Management receiving over $360,000 in media value, the new show on CBS-TV, Undercover Boss, is certainly not something to throw away any time soon. According to industry leaders in media evaluation Front Row Analytics, Waste Management received $363,333 in media value through verbal mentions, signage, and uniform logos by a total of 134 sequences.
Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor
CBS-TV aired the Undercover Boss premiere after its coverage of Super Bowl XLVI, with previews being shown throughout. Viewers continued to tune in after the big game and see what this new show had to offer.
“With a prime TV spot like after the Super Bowl, Waste Management was able to reach an abundance of viewers that they otherwise might not have. The show has an exciting and interesting plot and the companies that choose to be a part of this series will certainly be able to leverage their media and advertising efforts through the broadcast,” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.
The next episode of Undercover Boss, which gives a sneak peak of the restaurant chain Hooters, airs Sunday, February 14th at 9:00 PM EST on CBS-TV.
After seeing what goes on behind the scenes of Waste Management, as well as discovering how President and C.O.O. Larry O'Donnell plans to fix the issues he has found, viewers will continue to tune in and see whether other companies featured on Undercover Boss will either make it big, or be taken out with the trash.
For other media evaluation success stories, check out frontrow-marketing.com
Front Row Analytics is the sponsorship evaluation and measurement arm of Front Row Marketing Services. Front Row Marketing Services, a subsidiary of Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Detroit, MI; Portland, ME; Kansas City, MO; Cleveland, OH; Miami, FL; Orlando, FL; Des Moines, IA; Loveland, CO; San Jose, CA; Vancouver, BC; London, ON; and Birmingham, UK. Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 35 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.