Kraft Nabisco Championship Pairs Up with Front Row Analytics
Teeing up for the new 2010 LPGA season is the Kraft Nabisco Championship. The Kraft Nabisco Championship, the first major tournament of the year on the LPGA Tour, takes place March 29-April 4 at the Dinah Shore Tournament Course at Mission Hills Country Club in Rancho Mirage, CA.
Front Row Marketing Services, a subsidiary of Comcast-Spectacor, is teaming up with the Kraft Nabisco Championship to perform sponsorship analysis of the event. Front Row Analytics, a division of Front Row Marketing, will analyze the media value received by their top sponsors through broadcast and highlight shows, newsprint, media buys, on-site exposure, and online social media outlets.
“Front Row Analytics is excited to partner with the LPGA’s Kraft Nabisco Championship and to help demonstrate to their sponsors the media value that each has received. We hope to contribute to their future success through our on-site analysis and other services” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.
This exclusive event is sure to create a buzz with both defending champion Brittany Lincicome and reigning Rolex Player of the Year Lorena Ochoa in attendance. They will be challenged by 2009 Louise Suggs Rolex Rookie of the Year Jiyai Shin. Also in attendance are Cristie Kerr and Kristy McPherson, both who are seeking redemption from last year’s second place tie.
“We are excited to find a source that can execute a thorough analysis for our 2010 partners showing them the value of the Kraft Nabisco Championship and the LPGA,” said Gabe Codding, Tournament Business Manager for the Kraft Nabisco Championship.
As the intensity of the tournament builds throughout the week, Front Row Analytics will provide on-site analysis of the gained exposure and coverage across various media outlets, in order to offer Kraft Nabisco the opportunity to get a hole in one for future sponsorship opportunities with the LPGA.
About Front Row Analytics
Front Row Analytics is the sponsorship evaluation and measurement arm of Front Row Marketing Services. Front Row Marketing Services, a subsidiary of Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Detroit, MI; Portland, ME; Kansas City, MO; Cleveland, OH; Miami, FL; Orlando, FL; Des Moines, IA; Loveland, CO; San Jose, CA; Vancouver, BC; London, ON; and Birmingham, UK. Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 35 accounts.
About Comcast Spectacor
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.
###