OHIO UNIVERSITY SELECTS FRONT ROW MARKETING SERVICES TO SELL FIRST-EVER NAMING RIGHTS FOR PEDEN STADIUM FIELD AND THE CONVOCATION CENTER
24,000 CAPACITY FOOTBALL STADIUM AND 13,000+ CAPACITY COVOCATION CENTER ARE TWO OF COLLEGE ATHLETICS HISTORIC AND HALLMARK VENUES
ATHENS, OHIO – The Ohio University Athletics Department has announced a new partnership with Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms, to secure naming rights for Peden Stadium Field and the Convocation Center. Front Row is a subsidiary of the Philadelphia-based Comcast-Spectacor that specializes in selling and evaluating commercial sponsorships as well as securing naming rights related inventory.
“Peden Stadium and the Convocation Center are two of the most time-honored properties in the MAC and greater collegiate athletics space” said Chris Lencheski, President for Front Row Marketing Services. “The Bobcat’s lair hosts some of the most exciting game experiences in Mid American Conference football and the Convocation Center serves as a multi-purpose event venue for the region and continues to be one of the NCAA’s most exciting atmospheres in college basketball, it is a privilege to be collaborating with Ohio University.”
“This is truly an exciting partnership for Front Row,” said Eric Smallwood, Senior Vice President for Front Row Marketing Services. “Ohio University has a proud history and tradition in the MAC and Division I Athletics, offering the potential naming rights partner millions of impressions each month. We look forward to contributing to that success.”
The 24,000 capacity stadium and 13,080 capacity arena are state-of-the-art facilities housing Ohio University’s prestigious Division 1 Football and Basketball programs. The venues are located in Athens, Ohio just outside of Columbus, Ohio’s state capital and largest market. Hosting its 85th season of Bobcats football and 45th season of basketball, Peden Stadium and the Convocation Center offer a previously unavailable sporting legacy for naming rights partners to engage NCAA fans, students, alumnus, and greater Columbus-area/Ohio consumers. Tune-in to ESPN2 tonight (11/19/2013) at 8:00PM EST to see the Bobcats take on Kent State live from Peden Stadium Field.
Media Contact: Eric Smallwood, Senior Vice President, Front Row, +1 810 300 4834
About Front Row Marketing Services:
Front Row Marketing Services® (www.frontrow-marketing.com
), a Comcast-Spectacor subsidiary headquartered in Philadelphia, Pennsylvania, and its sister company Front Row Analytics®, a proprietary sponsorship evaluation company, operate on a global to local platform in sports, entertainment, stadia, venues, consumer engagement and municipalities with divisions in the specific practices of College Rights, Municipal Rights, Digital Film and TVRights, Venue and Team Rights and Social Media. We are a collection of veteran sports and entertainment executives operating on four continents with offices in 35+ cities whose portfolio of clients, present and past, stretches from professional sports teams in the Barclays Premier League (Norwich City FC), NFL (Seattle Seahawks, Philadelphia Eagles, Houston Texans), MLB (Pittsburgh Pirates, Kansas City Royals), NHL (Philadelphia Flyers), NBA (Philadelphia 76ers, Orlando Magic, Brooklyn Nets, Detroit Pistons), MLS (Seattle Sounders, Philadelphia Union), and AHL (Abbotsford Heat, Portland Pirates, AdirondackPhantoms, Hershey Bears); to venues (Wells Fargo Center, XFINITY Live! Philadelphia, The Greek Theatre, Singapore Sports Hub, Iowa Events Center, Budweiser Events Center, Miami Beach Convention Center, Rose Garden); to motorsports (Sam Schmidt Motorsports, Pocono Raceway, Dover Motorsports); to golf (PGA, LPGA); to international sailing and thoroughbred championships, and football matches (34th America’s Cup, Breeders’ Cup World Championships, Trophée des Champions) and to college (Temple University, the University of North Dakota, Saint Cloud State University, Drexel University, James Madison University, Colonial Athletic Association, Valley of the Sun Bowl Foundation).
) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for the NHL’s Philadelphia Flyers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.