FRONT ROW MARKETING SERVICES NAMES CHRIS LENCHESKI PRESIDENT
20 YEAR INDUSTRY EXPERT TO JOIN THE COMCAST-SPECTACOR FAMILY
Philadelphia, PA – Front Row Marketing Services, the Philadelphia-based company which specializes in incremental revenue for sports facilities worldwide, today named Chris Lencheski as the company’s new President. He joins Front Row Marketing Services and its parent company, Comcast-Spectacor, from Phoenicia Sport and Entertainment, a marketing company he founded.
As President of Front Row Marketing Services, Lencheski will oversee the day-to-day operations of the company which generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features.
Front Row generates over $38 million in annual gross sales for its clients and has recently become the commercial rights holder for: Colonial Athletic Association, Indiana University of Pennsylvania, Saint Cloud State University, and Drexel University (NCAA); Greenville Road Warriors and Trenton Titans (ECHL); and Philadelphia Soul (AFL). Its sponsorship evaluation division, Front Row Analytics, has evaluated over $500,000,000 in sponsorship assets for its clients since the company’s inception. Some of its latest analysis clients include: Oakley, SunGard, University of Delaware (NCAA), Seattle Seahawks (NFL), and Seattle Sounders (MLS).
“As Front Row Marketing Services continues to expand its reach as the industry leader, we will rely heavily on Chris’ experience and knowledge to take our company to the next level,” said Luukko. “Chris is one of the most dynamic individuals in the industry and we look forward to having Chris become part of the Comcast-Spectacor Family of Companies where all of our companies can additionally benefit from his expertise.”
Lencheski is a 20-year veteran of sports and entertainment marketing. Prior to starting Phoenicia, he was Founder, CEO and President of award winning sports marketing agency SKI & Company. Lencheski brings to Front Row extensive experience with Sport/Entertainment Licensing, NASCAR, the NFL, MLB, the Olympics, Formula 1, IZOD INDYCAR Racing League and the American Le Mans Series.
He is a graduate of Syracuse University and two-term member of the Board of Advisors to the Syracuse University David B. Falk College of Sport and Human Dynamics. He also serves on multiple local and national charitable fundraising boards and along with wife Sharon and their family resides in Center Valley, Pennsylvania.
Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Abu Dhabi, UAE. FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the home for both teams, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.