Potential Sponsors Miss Out on Over $6MM in Media Exposure at 2010 BRICKYARD 400
Philadelphia, PA - A naming rights sponsor for the 2010 Brickyard 400 would have lapped everyone in the race. The event was broadcasted Sunday, July 25 on ESPN-TV. A potential naming rights sponsor would have received over 6 minutes of broadcast exposure, and 38 verbal mentions missing out on over $6,200,000 in media exposure, during ESPN’s broadcast, according to industry leaders in sponsorship evaluation Front Row Analytics.
Front Row Analytics is the evaluation division of Front Row Marketing Services (frontrow-marketing.com), an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.
The Brickyard 400 is one of the most prestigious races in the NASCAR Sprint Cup Series for stock cars. It has taken place annually since 1994 and was the first race for vehicles other than open-wheel cars on the famous Indianapolis Motor Speedway oval. The race covers 400 miles, 160 laps on the famous 2.5-mile oval. It attracts among the largest crowds of any Sprint Cup Series event.
“Being a sponsor for such an anticipated event for racing fans brings with it great brand awareness and a heightened level of exposure,” said Eric Smallwood, VP of Project Management for Front Row Marketing Services. “The Brickyard 400 draws a large audience that is valuable to any company looking for extensive exposure.”
For other media evaluation stories, check out Frontrow-marketing.com.
Front Row Analytics is the sponsorship evaluation and measurement arm of Front Row Marketing Services. Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK. FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 80 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.