FOUNDERS BREWING COMPANY’S DOUBLE TROUBLE BEER WAS SERVED UP DURING THE SEASON PREMIERE OF HUNG ON HBO
Philadelphia, PA, June 28, 2010 —The second season premiere of Hung started out in the right direction for Grand Rapids based Founders Brewing Company; with product placement exposure. According to Front Row Analytics, Founders Double Trouble Imperial I.P.A. beer was the product integration microbrew of choice during the premiere of the critically acclaimed Hung, created by Dmitry Lipkin and his wife Colette Burson.
Front Row Analytics is a leading firm that specializes in conducting analyses for television and movies, sporting and entertainment events, corporate sponsors and naming rights and is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.
Hung featured the Founders IPA in a scene which takes place in Ray Drecker’s backyard (Drecker is played by Thomas Jane). Founders Double Trouble Imperial IPA received nearly $14,000 of product integration exposure from this episode.
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Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK. FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.