Isner-Mahut Record Wimbledon Match Generates Exposure for Equipment and Apparel Sponsors
John Isner outlasted Nicolas Mahut in the longest match in Wimbledon history and their respective sponsors reaped the benefits.
| Sponsor |
Value |
| Wilson |
$69,040 |
| Lacoste |
$345,200 |
| Prince |
$621,360 |
| Nike |
$1,173,680 |
*From exposure on ESPN2 and ESPNU
**Nike would have generated over $2 million if Isner wore his hat with the visor facing front