CALLAWAY TIPS ITS CAP TO OVER $21 MM IN MEDIA EXPOSURE FROM US OPEN CHAMPIONSHIP
(Philadelphia, PA --- June 21, 2010) – Graeme McDowell may have taken the 2010 US Open Championship title, but according to industry leaders in sponsorship evaluation Front Row Analytics, Callaway should join him in kissing the trophy. Graeme McDowell’s one-stroke victory over Gregory Havret was nothing less than a hole in one for Callaway. Callaway received over $21,000,000 in media exposure during Sunday’s final round.
Front Row Analytics is the evaluation division of Front Row Marketing Services (www.frontrow-marketing.com), an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.
The 110th US Open Championship was played June 17- 20th for the fifth time at Pebble Beach Golf Links in Pebble Beach, CA. The US Open aired during on NBC-TV and ESPN-TV as part of more than 30 hours of live television coverage. Throughout the tournament, Graeme McDowell sported Callaway apparel including a hat and bag. Callaway received just over 41 minutes of television exposure combined during the final round and trophy presentation.
“Being associated with the winner of a prestigious nationally broadcasted event such as the US Open Championship allows for Callaway to bring their advertising and marketing efforts to a heightened level,” said Eric Smallwood, Vice President of Project Management. “Callaway was able to reach millions of viewers through McDowell and the US Open, which will bring significant value to their company.”
As the 2010 US Open Champion, Graeme McDowell receives $1,350,000 in prize money along with an U.S. Open exemption for the next 10 years, an invitation to the next five Master Tournaments, British Open Championships, PGA Championships, PLAYERS Championships, and exempt status on the PGA Tour for five years.
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Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Chicago, IL; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK. FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.