PHILADELPHIA April 19, 2010 –According to industry leaders in sponsorship evaluation Front Row Analytics, Verizon received $2,262,499 in media value through on-screen text, verbal mentions, and signage during Sunday’s final round at the 2010 Verizon Heritage. This year’s event took place at Harbour Town Golf Links at The Sea Pines Resort in Hilton Head, South Carolina. Top players in the field consisted of Jim Furyk, Woody Austin, Camilo Villegas and Ricky Barnes all competing for a $5,700,000 purse.

 

Front Row Analytics is the evaluation division of Front Row Marketing Services (frontrow-marketing.com), an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.

 

 

“Verizon has done a great job capitalizing on their partnership with this tournament. It is a well respected event, and has been repeatedly selected by the PGA Tour professionals as one of their favorites which allows for ample exposure and an opportunity for an increasing amount of success in the future.” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.

 

Jim Furyk won in a playoff to capture this year’s title, with an impressive 13 under par. However Verizon did not come up too far behind earning a hefty sum of exposure after driving their partnership right down the fairway for over $2.26 million in media exposure. The exposure was received through multiple outlets including caddie vests, pin flags, tee markers, and gallery signage by 128 sequences.   

 

For more media evaluation success stories check out www.frontrow-marketing.com.

 

Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Chicago, IL; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK.  FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.

 

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.