Abita Beer and Zapp’s Potato Chips Earn Top Product Integration Honors During the Series Premiere of Treme on HBO
Philadelphia, PA, April 13, 2010 —The Series Premiere of TREME started out in the right direction for New Orleans area based companies; with plenty of product placement exposure. According to Front Row Analytics, Abita’s Jockamo I.P.A. beer and Zapp’s Potato Chips earned top product integration during the debut of the critically acclaimed TREME, by creator David Simon, the force behind The Wire.
Front Row Analytics is a leading firm that specializes in conducting analyses for television and movies, sporting and entertainment events, corporate sponsors and naming rights and is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.
TREME featured the Zapp’s potato chips sitting on a kitchen counter in Creighton Bernette’s home (Creighton is played by John Goodman). An Abita Jockamo I.P.A.- neon light becomes the backdrop for a discussion with local DJ Davis McAlary (played by Steve Zahn) and Kermit Ruffins, outside of Vaughan’s Lounge. Abita’s Jockamo received nearly $28,000 of product integration exposure, while Zapp’s received $16,333.
For other media evaluation success stories, check out www.frontrow-marketing.com.
Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK. FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.