Camping World Recieves Over $1.3 Million In Media Exposure At Nashville Superspeedway
PHILADELPHIA PA April 6, 2010 - Nashville hosted the Camping World Truck Series at Nashville Superspeedway. The race, which aired on April 2nd at 8:00 PM on SPEED-TV, took place on a 1.333 mile course. According to Front Row Analytics, industry leaders in media evaluation, Camping World received $1,315,999 in media exposure from a total of 112 sequences including an on-screen bug, on-car signage, driving suit logos, and verbal mentions.
Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.
“The Camping World Truck Series possesses the same qualities that make NASCAR, Sprint Cup, and the Nationwide Series so great for sponsorship. Sponsors can take advantage of putting their name on a car, driver’s suit or even becoming the presenting sponsor of a race. Camping World utilized many of these different avenues in their sponsorship and racked up well over one million dollars of media value in the Nashville race. Overall, this was a great move by the folks at Camping World,” said VP of Project Management, Eric Smallwood.
Kyle Busch took first place in the race and Camping World also drove away as a winner at this year’s Camping World Truck Series race after receiving over $1.3 million in media exposure.
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Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK. FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.