Philadelphia, PA April 1, 2010— According to industry leaders in sponsorship evaluation Front Row Analytics, McDonald’s could afford a few extra cheeseburgers with the $2.156 million it received in media value through over 360 sequences during the Men’s McDonald’s High School All-American Game. The game aired live on ESPN-TV, where there was no shortage of dunks, three-pointers and great passes as the West defeated the East by the score of 107 to 104.

 

Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.

 

Alumni include current NBA greats Lebron James, Carmelo Anthony, Kevin Garnett and Dwight Howard. This event is also a chance for these players to give back to the community as the players make visits to local Ronald McDonald House Charities in conjunction with the event. .

 

“The McDonald’s All-American Game is such an amazing event in so many ways. This game gives America a chance to get a sneak peak at the future stars of college basketball and the NBA. There is so much buzz surrounding the game and for McDonald’s to align itself directly with these sensational athletes is media gold.” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.

 

Columbus, Ohio was fortunate enough to host such a prestigious event with America’s finest high school basketball stars showing why they are indeed “All-Americans.” Thanks to the continued success of this event, young basketball stars have a goal to be an All-American, but more specific a McDonald’s All-American. 

 

For other media evaluation success stories, check out frontrow-marketing.com.

 

Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK.  FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.