“This combination of talented people and resources will further enhance our local sponsorship team and sales efforts,” said Hodges. “With Front Row’s stellar reputation as a leading corporate sponsorship company and Kim’s strong relationships and experience in the industry we will be able to maximize sales and leverage our portfolio of venues.”

 

FRMS, a subsidiary of the nationally recognized sports and entertainment firm Comcast-Spectacor, will assist Nederlander Concerts with the sales initiatives and sponsorship agreements for Nederlander’s award-winning venues, including The Greek Theatre in Los Angeles, the Santa Barbara Bowl, the Grove of Anaheim and the San Jose Civic.

 

“We are thrilled to partner with a premier organization such as Nederlander Concerts,” said Adrian Staiti, Senior Vice President. “The strength of their assets is second to none, as evidenced by the numerous awards their venues and staff earn each year, and we anticipate this partnership being a success for years to come.”

 

“We are extremely excited about our partnership with Nederlander and representing their sales initiatives to generate revenue through corporate partnerships for their iconic venues. We feel we can make a significant impact in Nederlander sales,” said George Manias, Regional Vice President.

 

Hawkins, a native Californian, was recruited by FRMS and relocated back to Southern California where she has extensive experience up and down the coast.   Most recently she worked as an Account Manager at WSOC TV in Charlotte, North Carolina where she created marketing solutions for clients both locally and nationally and developed new business for the company. From 2005 – 2007, she worked for Global Entertainment as the Director of Sales. There she managed the corporate sales managers for five venues in New Mexico, Ohio and Arizona and was responsible for selling VIP seating and suites, securing naming rights deals and venue signage associated with those venues in each market. 

 

“I am looking forward to working with Nederlander Concerts and growing their sponsorship platform throughout the West Coast,” said Hawkins.

 

Headquartered in Los Angeles, Nederlander Concerts promotes and produces a wide range of quality live entertainment across the Western United States. This boutique event promotion firm exclusively operates and programs the most coveted and awarded small to mid-size venues including The Greek Theatre and the Pantages Theatre in Los Angeles, the Santa Barbara Bowl, the Grove of Anaheim, and the San Jose Civic. In addition, the company promotes events at third party arenas, theatres and clubs up and down the coast including the San Diego Civic and RIMAC Arena at UCSD and Raley Field in Sacramento.

 

Established in 1912 by David Nederlander, the Nederlander Organization is privately held and owned by James M. Nederlander and James L. Nederlander Jr. who also own and/or operate world renowned legitimate theatres in the United States and England. These venues include the Brooks Atkinson, the Gershwin, the Lunt-Fontanne, the Marquis, the Minskoff, the Nederlander, the Neil Simon, the Palace and the Richard Rodgers Theatre on Broadway in New York; the Pantages Theatre in Los Angeles, the Auditorium, the Cadillac Palace, the Ford Center for the Performing Arts-Oriental and the LaSalle Bank Theatre in Chicago and other distinguished venues in major markets across the country; and the Adelphi, the Aldwych and the Dominion Theatres in London. In addition, the company is a major producer of national touring theatre productions. The Nederlander Organization is one of the few remaining family run entertainment enterprises in the United States.

 

Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK.  FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.