PHILADELPHIA, PA MARCH 8, 2010 – According to industry leaders in sponsorship evaluation Front Row Analytics, Cobra’s sponsorship of The Honda Classic winner Camilo Villegas was nothing less than a hole in one. Cobra, a leading golf manufacturer, received $1,443,333 in media exposure during Sunday’s final round through 107 on screen logo recognition sequences.

 

Honda also received a significant amount of media exposure through verbal mentions, on screen text, and tournament signage with over $1,600,000 in media exposure by 132 sequences during the final round at PGA National.

 

Front Row Analytics is the evaluation division of Front Row Marketing Services (frontrow-marketing.com), an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.

 

“Sponsoring a national tournament brings with it increased awareness and a heightened level of marketing and advertising efforts. Honda was able to reach a national audience for an extended period of time by being associated with the PGA tour and this weekend’s tournament” said Eric Smallwood, VP of Project Management. “As for Cobra, when a brand makes the decision to be associated with a top tier athlete, they are able to enhance their advertising efforts especially after having been connected with the winner of a nationally broadcasted event. Villegas will go home with a hefty check, and Cobra will walk away with an incredible amount of brand exposure.”

 

Although the winner of this year’s Honda Classic was Camilo Villegas with an impressive 13 under par, the real winners were Honda and Cobra. Each of the two sponsors were able to drive their partnership right down the fairway generating thousands of dollars to further the success of their marketing efforts and company one great shot after another.

 

For more media evaluation success stories check out www.frontrow-marketing.com.

 

Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Chicago, IL; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK.  FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.

 

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.