Lumber Liquidators Bowls Over the Competition at the PBA United States Open with $100,000 in Media Value
Philadelphia, PA March 1, 2010 - With the largest field of any tournament in the Professional Bowler’s Association (PBA) season, Bill O’Neil reigned supreme taking home his first major championship. However, one other winner on Sunday was the PBA title sponsor, Lumber Liquidators. According to Front Row Analytics, Lumber Liquidators received $104,333 in media value through signage, uniform logos and verbal mentions in a total of 111 sequences.
Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.
“The popularity of bowling is evident as it now has one of the highest participation rates in the United States. The PBA can provide so many great opportunities for sponsors to gain value—whether it be signage or logos on the bowling balls, lanes and shirts. Lumber Liquidators has done a superb job aligning itself with a well-respected sports entity,” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.
Next week, the PBA travels to Columbus, OH for the Etonic Don Johnson Eliminator. Final round action can be seen live on Sunday, March 7 at 2 PM EST on ESPN-TV.
Bowlers can have tough days on the lanes, but regardless of whether the pins are falling or not, Lumber Liquidators will continue to increase its brand awareness and add valuable media exposure as bowling fans tune in on Sundays to watch the Lumber Liquidators PBA Tour.
For other media evaluation success stories, check out frontrow-marketing.com.
Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Chicago, IL; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK. FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.