Philadelphia, PA February 15, 2010--Danica Patrick made her NASCAR Nationwide debut on Saturday, February 13th racing in the DRIVE4COPD 300. The race aired on FOX-TV from arguably the most famous track in all of racing, the Daytona International Speedway. GoDaddy.com, one of Danica’s major sponsors, received $3,256,666 in media exposure through 55 sequences over the course of the race, according to Front Row Analytics.  GoDaddy.com’s exposure came in the form of verbal mentions and logo placement in and on Patrick’s car as well as multiple locations on her race suit.

 

Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.

 

“There was no doubt that Danica’s first NASCAR race was going to create a lot of buzz. GoDaddy.com has supported Danica Patrick since 2006 and she in turn has created a vast amount of media value for their brand,” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.

 

Although Danica’s day ended with a crash on the 69th lap, GoDaddy.com certainly has to be proud of the effort Danica Patrick displayed and the media value their brand generated at one of the most famous sport venues in the United States. 

 

For other media evaluation success stories, check out frontrow-marketing.com

 

Front Row Analytics is the sponsorship evaluation and measurement arm of Front Row Marketing Services.  Front Row Marketing Services, a subsidiary of Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Detroit, MI; Portland, ME; Kansas City, MO; Cleveland, OH; Miami, FL; Orlando, FL; Des Moines, IA; Fort Collins, CO; San Jose, CA; Minneapolis, MN; Albany, NY; Albuquerque, NM; Augusta, GA; Vancouver, BC; London, ON; and Birmingham, UK.  Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 35 accounts.

 

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.