Potential Naming Rights Partners Miss Easy Lay Up; Cowboys Stadium Received Over $1.25M in Media Exposure from 2010 NBA All-Star Game
Philadelphia PA February 15, 2010 – Could have, would have, should have…. The naming rights partner of Jerry Jones’s Cowboys Stadium, home of the 2010 NBA All- Star game would have had a slam dunk. The game aired on Valentines Day, Sunday February 14th on TNT-TV. A naming rights partner would have received $1,280,000 in media exposure through 15 verbal mentions, and 72 seconds according to Frontrow-marketing.com.
Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.
The 2010 All-Star Game weekend festivities included the NBA’s best participating in different competitions in addition to the game including; the Haier Shooting Stars, the Taco Bell Skills Challenge, the Foot Locker Three-Point Contest, and the Sprite Slam Dunk competition, the T-Mobile Rookie Challenge, and the Geico H.O.R.S.E competition. The weekend was topped off by an exciting performance from players like Kevin Durant, Dirk Nowitzki, Steve Nash, and Paul Price.
“A naming rights agreement for a venue as massive as Cowboys Stadium brings with it great brand awareness and a heightened level of exposure for the sponsor due to the grandeur of the stadium. By hosting events such as the 2010 NBA All-Star game, the venue continues to gain exposure which is good news to any company that is willing to pay the price for the amount of exposure they would receive” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.
Although Dwayne Wade of the Miami Heat was the MVP of the 2010 NBA All-Star game, Cowboys Stadium, the so called “8th Wonder of the World,” turned out to be the real big player of this year’s All-Star game on and off the court.
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Front Row Analytics is the sponsorship evaluation and measurement arm of Front Row Marketing Services. Front Row Marketing Services, a subsidiary of Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Detroit, MI; Portland, ME; Kansas City, MO; Cleveland, OH; Miami, FL; Orlando, FL; Des Moines, IA; Loveland, CO; San Jose, CA; Vancouver, BC; London, ON; and Birmingham, UK. Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 35 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.