Sub-Naming Rights:

Front Row has also successfully completed several sub-naming rights deals, where the naming rights to a section of an asset are sold. This type of creativity opens up further streams of revenue by going beyond the traditional naming rights of a main venue and into subsections.

Recent Sucesses
  • Comcast Tix – Wachovia Center, Sun National Bank Center, Budweiser Events Center, Santa Ana Star Center, Liacouras Center
  • Cox Tix – Old Dominion University Convocation Center
  • Dahl’s Tix – Iowa Events Center
  • Georgialinatix – Augusta Entertainment Complex
  • Home Town Bank Tix – Roanoke Civic Center
  • Valley First Tix – South Okanagan Events Centre
  • AT&T Pavilion – Wachovia Center
  • Cadillac Grille – Wachovia Center
  • Valley First Vault Bar and Grill – South Okanagan Events Centre
    		•