Sponsorships:

Front Row Marketing Services (FRMS) proved to be a very valuable partner when it came to selling sponsorships for the American Hockey League (AHL) All-Star Game festivities, which took place on January 18th and 19th. The game was held in Portland, ME at the Cumberland County Civic Center, home of the Portland Pirates. The Front Row trio of Jim Beaudoin, Todd Jamison and Cam Cestaro worked extremely hard to make this event a success.

"Front Row Marketing Services played an integral role in making the 2010 Time Warner Cable AHL All-Star Classic an overwhelming success," Brian Petrovek, Portland Pirates Managing Owner/CEO, said. "With their extensive list of contacts and relationships, Front Row was able to secure numerous sponsorships that provided a tremendous positive impact to both the event and the advertiser."

With a weakened economy making it difficult for some markets to take on such a venture, Portland Pirates owner Brian Petrovek stepped up and offered to host the game for the second time since 2003, making the Pirates the only team in the modern era of the AHL to have the privilege of hosting the event more than once.

Petrovek put his faith in FRMS, and it delivered in a big way. In the end, Front Row generated roughly $170,000 in advertising and sponsorship dollars for the two day event. This marked one of the most successful showings, in terms of billing and ad dollars, in the recent history of the AHL All-Star Classic.